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REVLON
Design
Packaging 2002
Vision 2004
Revlon High Dimension
10-minute permanent
haircolor was revolutionary.
The carton design featured
dramatic imagery but the
retail partners felt it did not
show enough hair color.
Line extensions (left and
following) began to address
the concern. Here is a
concept to refresh and
energize the brand with
color, movement and better
communication of the point
of difference in the very
competitive catagory.
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